NYX Professional Makeup was created in 1999, right in the heart of Los Angeles. In Greek mythology, the brand name represents the goddess of the night. At its core, it is a brand that puts a lot of emphasis on the formation of the community of makeup enthusiasts, be they makeup artists or makeup junkies.
At this moment, NYX Professional Makeup is present internationally, both through specialized cosmetics stores and through its own stores. In Europe, the brand is available in over 300 stores, including Douglas, Selfridges and Boots perfumery network, where it is rated as the best-selling make-up brand.
Currently, NYX Professional Makeup offers a complete range of make-up products and accessories, containing over 2000 products, from eye shadows, make-up bases, foundations, powders, blushes, highlighters, correctors, lip glosses, liquid and classic lipsticks, mascara, false eyelashes, brushes, and other accessories for makeup artists.
The very large variety of colors and shades as well as the excellent quality of the products have made NYX Professional Makeup an appreciated brand and indispensable in the kits of many makeup artists around the world.