New Era

Founded in 1920, New Era is one of the world’s most recognized and respected headwear brands. With a heritage spanning over 100 years, the company has become synonymous with authenticity, an official partner of major sports leagues such as MLB (Major League Baseball) and a powerful symbol in global streetwear culture. The iconic 59FIFTY model, launched in the 1950s, redefined the cap industry and became an essential wardrobe item for sports, music and urban fashion enthusiasts. Over time, New Era has transcended the boundaries of sports, becoming a style statement adopted by artists, influencers and communities around the world.