A ParkLake campaign and Let’s Do It, Romania!

Between November 19 and 24, ParkLake Shopping Center and the association Let’s Do It, Romania! launches a campaign to raise awareness of the responsibility for water. Running as part of the European Waste Reduction Week (EWWR), the campaign aims to highlight the importance of responsible water consumption by offering the public an integrated approach that includes educational content, an exhibition within the shopping center and media exposure.

The aim of this initiative is to inspire and guide consumers towards simple and effective actions that they can easily integrate into their daily lives to reduce water waste.

Exhibition – Consume water responsibly for a sustainable future

The exhibition will be open to the public inside the shopping center and offers visitors an opportunity to explore essential information about the current challenges related to water resources in Romania: over 2 million cubic meters of water are lost annually in the network, domestic water consumption is in growth, and 40-50% of drinking water seeps into the soil before reaching consumers. Through images, data and explanatory materials, the exhibition highlights the significant increase in water consumption and emphasizes the importance of individual and collective actions to combat this waste.

Visitors will have the opportunity to actively contribute to the campaign message: they can take photos of the exhibition setting and share these images on social networks to support the initiative. In addition, the exhibit invites them to learn how they can join the association’s sustainability efforts and make their own contribution to water conservation efforts. The campaign aims for information to be the first step towards change, thus encouraging each visitor to become part of an environmentally responsible community.

“Let’s save water together!”, educational content to reduce water consumption

ParkLake and Let’s Do It, Romania! invites all citizens to join this joint effort. Under the slogan “Let’s save water together!”, the campaign emphasizes the impact of every drop of water, highlighting that, on average, a person consumes 140 liters daily.

With the symbol – “Drop Friendly”, which reminds the public that “Every drop counts”, the campaign proposes simple and effective measures to reduce water consumption: use the washing machine only at full capacity, turn off the tap while washing the dishes and turn off the water when we brush our teeth and more.

ParkLake joins the efforts of the Association Let’s Do It, Romania! for the cleaning of the Argeș river through a sponsorship of 10,000 EUR

ParkLake reaffirms its commitment to a sustainable future by supporting the efforts of the association Let’s Do It, Romania! to protect natural resources and reduce environmental impact. By sponsoring 10,000 euros for the cleaning of the Argeș River, ParkLake shows its desire to actively contribute to the protection of water, one of the most valuable natural resources. This initiative aligns with the objectives of the “Responsible Water Consumption – For a Sustainable Future” campaign, through which ParkLake and Let’s Do It, Romania! promotes the reduction of water consumption and encourages responsible behavior among the community, thereby supporting global efforts for a cleaner and healthier environment.